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How to Photograph a Wedding.10 Wedding Photography Tips from Professionals

Posted on October 17, 2018 at 03:01 PM

1. Use a wide aperture

Using a wide aperture, as far as your lens allows it (for good depth of field) can create a very attractive effect for a wedding photography singapore, keeping the object in focus and making the background blurry. But you need to be sure that all the necessary details are in focus.

2. Try slow flash sync

When using a flash, try using a minimum shutter speed as much as possible - 1/15 to 1/25 second, to make a more spectacular environment. Try shooting a moving object with the wiring and freeze it at the right moment with a flash.

3. Bride's Pose

For the flattering image of the bride, make sure that her hand is not much bent while holding the bouquet. If possible, ask her to bend the body, just like models do. Look in women's magazines such as Vogue and Cosmopolitan to see how the models pose. Or see ideas and poses for wedding photography singapore.

4. Find the lines

Try to come up with the most powerful architectural lines, such as columns of buildings; this will make the background of your wedding photos much more attractive. Remember, you first need to deal with the background, and then "create" the foreground. I recommend scouting these places for a photo in advance, in order to see which architectural elements will look better in photos.

5. Use creative lighting

If there is an interesting, creative lighting near the church or registry office, you just need to use it to add a little drama to your wedding photos. Keep in mind that such lighting can appear and disappear during the day, so you have to act quickly to make a good wedding photo.

6. Natural frames

When taking pictures of the bride and groom in their wedding car, try adding a creative element in the form of a frame from the car window.

7. Camera tilt Camera

Tilt can add a sense of movement to the image. You do not have to always keep your camera in landscape or portrait mode. When you know how to photograph a wedding, you will definitely be bold and use diagonal lines in the image to create this effect. As with all councils, it is better to get 1-2 such images in the end result.

8. Find a shadow

If you are photographing a wedding day, with a very strong sun, try moving a couple or group into the shadow for a better exposure. Or you will have to use flash fill light to balance the scene. You can find this mode in the flash settings.

9. Add some blur

Try experimenting with photos of the first dance, using very slow shutter speeds to give the image a sense of movement. Use a combination of flash and slow shutter speeds to freeze the movement of a couple and at the same time capture the atmosphere of movement.

10. Use the flash bracket

Attach an external flash to the bracket; this will lift it a few more centimeters above the lens, eliminating shadows. Make the best shots with the help of a hinge mechanism that allows you to move with flash for portrait and landscape formats.

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The Definitive Guide to the Rule of Thirds in Photography

Posted on July 27, 2018 at 04:44 PM

The areas of design, art and photography have many rules in common. Perhaps by the characteristic found in all: the perception of aesthetics and our reaction to it.

I'm going to talk about a well-known rule today, but it never hurts because it's very important: it's used since the time when photographs did not exist (because there was a time like this) and who portrayed on canvas the reality was the people who painted or sculpted

Rules are meant to be followed. And broken

Rules are not always ideas that someone simply invented because there was nothing else to do: they exist so that who is seeing the photo can understand what we want to go through with that image. What I mean? What message do I want to convey?

Once we learn the rules we can choose to break them, but it is important to do this consciously. You must have good reason to break rules.

Rule of thirds: a summary

It does not take much explaining to understand this rule: take your picture and mentally draw a "game of the old" on it. The important points of your photo should be in one of the 4 convergences of these newly drawn lines. If there are rows in the image, give preference to positioning them along the lines of the old woman's game. Below, in the red dots, you see where to frame the preferred items of the photo:

Rule of thirds

Using convergences

The secret is that each photo has its own characteristics and it is not always easy to define what goes on the balls . The important thing is that before taking the photo you define what should be in evidence, and make the composition according to this item.

Let's look at some examples?

In this first photo the boat is the highlight point. That is why he finds himself in the lower left convergence: the rest of the scene only complements and gives context.

In portraits the basic use of the rule is always to keep the eyes on the upper third.

In the photo below there are two points of interest but they balance. The waterfall has its beginning in the upper left corner and the bridge occupies most of the lower right corner.


Sometimes, like in a landscape photo, you will focus on the very lines of the third - instead of the polka dots. It's simpler than you think: do not center the horizon. Do not center the tree. Do not center the monument. Do not center the lines.

If the sky is more interesting, leave it in evidence leaving the horizon below the bottom line, as in the photo above.

If the sky has nothing too much and you want to highlight what is below it, place the horizon line positioned in the upper third.

Break this and other rules from time to time

I am emphasizing the rule of thirds that has as a motto the "non-centralization" of the points of interest in the image, but there are other rules, and we have to follow our heart in creating the most harmonious composition possible. In the previous photo the boat is exactly in the center of the frame, and that's fine.

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5 Marketing Tips for a Successful Blog

Posted on July 27, 2018 at 04:43 PM

The creation and nutrition of a blog brings many challenges for those who want to positively impact the audience. It is necessary to prepare good planning that considers the expectations of your audience and also make strategies regarding content and periodicity.

It is very easy to make mistakes that compromise the performance of your blog, such as leaving you deserted without posts or ignoring the comments of your visitors. To get the best results, you need to get away from these problems and hit other issues.

In today's post, we separate 5 marketing tips for you to have a successful blog! Follow us!

1. Plan your content

It is very difficult to be successful without good planning . So the first item on the list of marketing tips is to do a thorough study of what you consider your target audience: the people you write for. It is worth visiting other blogs to get inspired on topics and approaches. At this stage, you should also predict how regular your publications will be. At least one post per day is recommended so that your blog always looks busy.

2. Create editorials

Thinking about individual guidelines for your posts can be quite a difficult task. Instead, decide by creating publishers within your planning stage. They are the types of publication that will be on your blog, such as health, education, tutorial, interview, among others. The choices will depend on the theme and the target audience. Once you have defined them, it is much easier to plan your posts thinking about each one of them.

3. Try multiple times

There is no consensus on the best time to post a blog post because there are very different slices of visitors. Depending on your audience, it may be that posts made in the morning bring more result than at night. The reverse is also true. Think about the habits of your target audience and at what times they could read your posts.

4. Distribute your posts on social networks

After posting a post, what is the best way to ensure it reaches as many people as possible? One of the most valuable tips of digital marketing in this question is to bet on the strength of social networks . Create a Facebook page for your blog and use it to replicate links to your posts. Consider also creating a profile on Twitter, since many people prefer this network. Be careful not to leave any of the abandoned channels, since they have great potential to bring audiences to you.

5. Submit newsletters

Direct access to your website is not the only way to get audience in the world of blogging. Sending emails with your posts is a great way to get the attention of your audience. Therefore, it is important to have a space to perform this registration. In addition to submitting your posts as they go live, you can also use this contact list to impact these people with other types of communication, such as content designed exclusively for email.

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How to Align Your Digital Marketing Strategy with Your Sales Team

Posted on July 27, 2018 at 04:42 PM

Some time ago, when a consumer needed to purchase a product or service, he would go to the company, either in person or through the available service channels, and request complete information about this product or service. However, the relations between company and consumer are no longer the same. Today, when a potential customer comes to you, you already carry with you all the information you need, plus the decision as to what you want or not to buy.

Such behavioral changes are motivated by the increasing use of digital marketing strategies , characterized by the use of digital channels as tools for prospecting and conversion to new business. It is worth remembering that the production of rich and educational content for corporate blogs has a strong weight in this conversion process.

It is not enough just to elaborate your digital marketing strategy and wait for the positive results. In order for you to reap the best fruits, it is imperative that marketing strategies are fully aligned with the strategies developed by sales teams.

Below you will find the main challenges faced by marketing teams as a result of sales optimization. In addition, we will highlight the main points to be considered in the marketing-sales relationship, as well as the best strategies that should be used to leverage your transactions.

If today the customer searches a lot before buying, is faced with various marketing actions on the web and from there choose the companies that best solve their issues, it is imperative that the marketing and sales sectors work together. It may seem logical, but many companies still coexist with isolated and totally misaligned strategies.

Imagine a scene in which marketing department creates a promotion, the customer likes and goes to buy the product. In the act of selling, the seller does not know the promotion and corrects the customer in an erroneous way, claiming that there is no such promotion. What are the chances that the company will lose this customer? All.

Even with all the great responsibilities present in small, medium and large companies, it is essential that there is a connection between the departments responsible for direct contact with the customer. Marketing and Sales should work together. The result? Optimization in the sales process, realization of forecasts, customer loyalty and extensive monitoring during the closing of contracts.

Before you know how to connect your marketing strategy to your sales strategy, we list below the most committed mistakes by companies in this process of alignment and fitness.

·        Do not list goals clearly;

·        Do not do market research;

·        Forget to define people;

·        Not having a plan and plan of action;

·        Value low-quality leads, that is, they do not buy;

·        Ignore metrics and result analysis.

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Web Design for Beginners

Posted on July 27, 2018 at 04:42 PM

Multidisciplinary and full of challenges, the area of web design is one of the most requested today. There are many people interested in pursuing a career in this field, which opens up space for various fields, after all, internet-oriented applications are paramount in many areas.

Who is beginner and needs to unveil what is web design and its tools can start if empowering with an online web design course . There are many options that offer excellent content to begin your studies in this role, such as the renowned online courses of Focus Training .

Realized by hundreds of students, the Online Course Web Design for beginners reveals web design tips and relevant information for those who want to become professional. In addition, the portal offers various distance learning courses complementary of the most used programs in this area, such as HTML, CSS and Java, prevalent in many courses of web design .

Does this branch catch your eye? Learn more about what is web design , its applications and new technologies. Surely you will be excited to learn from a good online course relative. Write down the tips and expand your knowledge.

What is web design?

The area of ​​web design is a branch of graphic design , which includes other lines such as product design, fashion design and the production of visual parts in general. Creating, developing and maintaining the entire structure of a website and the various web applications are the main functions of a professional specialized in this trade, with the basic objective of assembling a responsive and integrated interface, uniting and balancing resources to make the user experience more dynamic and efficient.

With so many systems, tools and series of graphic software, creating a page is far from a simple task. In addition to knowledge in the handling of all these applications, it is essential to know the programming language, analyze the style / agenda of the site, the needs of the client and alternatives of navigation for Internet users.

Therefore, it is not enough just to be a star in the use of internet and computer programs, it is good to have a sense of usability, accessibility, page layout, web browsing strategies, banner knowledge and optimization techniques of the most varied sites. Because it is such a comprehensive area and it opens the way for multiple functions, it is fundamental for the web designer to seek constant improvement - with an online web design course and other online courses that add knowledge to the training.

The field of work is vast and many professionals act as freelancers, both in the development and maintenance of websites, blogs, virtual stores and platforms of companies, organizations and people. Start a career in function takes a lot of willpower, dedication and discipline, as well as training with numerous courses of web design to meet the main applications, of which we highlight:

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