Marketing

5 Marketing Tips for a Successful Blog

Posted on July 27, 2018 at 04:43 PM

The creation and nutrition of a blog brings many challenges for those who want to positively impact the audience. It is necessary to prepare good planning that considers the expectations of your audience and also make strategies regarding content and periodicity.

It is very easy to make mistakes that compromise the performance of your blog, such as leaving you deserted without posts or ignoring the comments of your visitors. To get the best results, you need to get away from these problems and hit other issues.

In today's post, we separate 5 marketing tips for you to have a successful blog! Follow us!

1. Plan your content

It is very difficult to be successful without good planning . So the first item on the list of marketing tips is to do a thorough study of what you consider your target audience: the people you write for. It is worth visiting other blogs to get inspired on topics and approaches. At this stage, you should also predict how regular your publications will be. At least one post per day is recommended so that your blog always looks busy.


2. Create editorials

Thinking about individual guidelines for your posts can be quite a difficult task. Instead, decide by creating publishers within your planning stage. They are the types of publication that will be on your blog, such as health, education, tutorial, interview, among others. The choices will depend on the theme and the target audience. Once you have defined them, it is much easier to plan your posts thinking about each one of them.


3. Try multiple times

There is no consensus on the best time to post a blog post because there are very different slices of visitors. Depending on your audience, it may be that posts made in the morning bring more result than at night. The reverse is also true. Think about the habits of your target audience and at what times they could read your posts.


4. Distribute your posts on social networks

After posting a post, what is the best way to ensure it reaches as many people as possible? One of the most valuable tips of digital marketing in this question is to bet on the strength of social networks . Create a Facebook page for your blog and use it to replicate links to your posts. Consider also creating a profile on Twitter, since many people prefer this network. Be careful not to leave any of the abandoned channels, since they have great potential to bring audiences to you.


5. Submit newsletters

Direct access to your website is not the only way to get audience in the world of blogging. Sending emails with your posts is a great way to get the attention of your audience. Therefore, it is important to have a space to perform this registration. In addition to submitting your posts as they go live, you can also use this contact list to impact these people with other types of communication, such as content designed exclusively for email.


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How to Align Your Digital Marketing Strategy with Your Sales Team

Posted on July 27, 2018 at 04:42 PM

Some time ago, when a consumer needed to purchase a product or service, he would go to the company, either in person or through the available service channels, and request complete information about this product or service. However, the relations between company and consumer are no longer the same. Today, when a potential customer comes to you, you already carry with you all the information you need, plus the decision as to what you want or not to buy.

Such behavioral changes are motivated by the increasing use of digital marketing strategies , characterized by the use of digital channels as tools for prospecting and conversion to new business. It is worth remembering that the production of rich and educational content for corporate blogs has a strong weight in this conversion process.

It is not enough just to elaborate your digital marketing strategy and wait for the positive results. In order for you to reap the best fruits, it is imperative that marketing strategies are fully aligned with the strategies developed by sales teams.

Below you will find the main challenges faced by marketing teams as a result of sales optimization. In addition, we will highlight the main points to be considered in the marketing-sales relationship, as well as the best strategies that should be used to leverage your transactions.

If today the customer searches a lot before buying, is faced with various marketing actions on the web and from there choose the companies that best solve their issues, it is imperative that the marketing and sales sectors work together. It may seem logical, but many companies still coexist with isolated and totally misaligned strategies.

Imagine a scene in which marketing department creates a promotion, the customer likes and goes to buy the product. In the act of selling, the seller does not know the promotion and corrects the customer in an erroneous way, claiming that there is no such promotion. What are the chances that the company will lose this customer? All.

Even with all the great responsibilities present in small, medium and large companies, it is essential that there is a connection between the departments responsible for direct contact with the customer. Marketing and Sales should work together. The result? Optimization in the sales process, realization of forecasts, customer loyalty and extensive monitoring during the closing of contracts.

Before you know how to connect your marketing strategy to your sales strategy, we list below the most committed mistakes by companies in this process of alignment and fitness.

·        Do not list goals clearly;

·        Do not do market research;

·        Forget to define people;

·        Not having a plan and plan of action;

·        Value low-quality leads, that is, they do not buy;

·        Ignore metrics and result analysis.


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What is Data-Driven Marketing?

Posted on July 26, 2018 at 01:45 PM

The Data-Driven Marketing concept is nothing more than the name itself says, data-driven marketing. Data-Driven culture marketing has the data as the primary support for targeting your actions, making decisions, and measuring return on investment (ROI).

Data-Driven Marketing uses not only the superficial data of digital marketing, but also more complex and unstructured data, such as consumer behavior.

The purpose of this article is to explore the concept of Data-Driven Marketing, showing its importance, what has changed with the arrival of this methodology, what are its main advantages and what you should do to start with this practice in your company.


What is the purpose of Data-Driven Marketing?

Data-Driven Marketing makes the marketing investment of the companies fully optimized and get maximum use, for example, if the data says that a channel of disclosure does not work for a certain company, then that company will no longer invest in that channel . Or it will take some action to change strategy and test again.

Data-Driven Marketing goal is to eliminate the "schism" that still exists in the marketing of many companies (and even agencies) by collecting data from a variety of sources and using them as a guide for decision-making in their action plan.


What has changed with Data-Driven Marketing?

Since the popularization of digital marketing is already much talked about in measurement and data analysis, but then what has changed with the arrival of Data-Driven Marketing?

In conventional digital marketing, the analyzes performed are called diagnostic analyzes, that is, it is about analyzing data from the past to evaluate the impact that specific campaigns caused after the execution of the action.

Data-Driven Marketing goes even further. In addition to the diagnostic analyzes, which are essential for evaluating any action, it also covers predictive analyzes, which are internal and external data-driven analyzes that are totally focused on insights, predicting future scenarios and making timely decisions if necessary.

Another very important point when talking about Data-Driven Marketing is that the consumer always remains the center of the strategy. The actions are much more targeted and the delivered messages are extremely relevant and personalized, developing the best customer experience, or Customer Experience (CX).


Data-Driven Marketing and the Consumer Experience

By 2020, the entire Customer Experience (CX) journey is expected to be 100% managed by marketing managers (CMOs), and for that to happen, greater understanding, monitoring and management of data is required , which only tend to grow every day.

When we have detailed consumer data, not only your demographic data, but mainly data about your behavior in real time, we can guide you on your journey, making it go exactly the way we plot.

With this, the strategy becomes more efficient and advantageous for the company, which does not waste time or money impacting the wrong people or the right people at the wrong time. And it is also much more interesting for the consumer, who receives a kind of "special treatment" with personalized messages at the right time within each step of the shopping journey.


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Why Combine SEO and Sponsored Links in your Digital Marketing Strategy?

Posted on July 26, 2018 at 01:41 PM

Today, it is critical that companies have a relevant online presence. Once you have defined the need to advertise your online business, the Marketing professional has some options within the numerous digital marketing solutions.

In this article, we will address two solutions that work very well simultaneously. I'm talking about SEO and Sponsored Links , which basically work with the goal of increasing website traffic and also, the visibility of companies.

Creating good content, doing keyword research, optimizing website content, are part of a good strategy for digital marketing solutions.

If you still have questions about the main differences between SEO and Sponsored Links, it is worth reading this article. We have selected, in addition to both concepts, directions on how to use them in a combined way in your Marketing strategies, as well as methods of analyzing really effective results.


Sponsored Links x SEO: What's the Difference?

We can cite the deadline for obtaining results as the main difference between Sponsored Links and SEO.

While SEO (Search Engine Optimization) work is a bit more arduous and requires long-term planning and results, Sponsored Links offer almost immediate results. For you to understand better, here's a description of the two strategies.

SEO projects are primarily intended to bring organic visitors to your site. Organic visitors are those who find your product, company or service through search engines such as Google for example. That is, the better ranked your site is, the more likely it is to be found by users interested in that niche.

And that's where the key to success lies: optimized, user-focused, always up-to-date pages with rich content are preferred by Google. Focused SEO projects require dedication and time. It will hardly be possible to rank your site to Google's top positions in less than 6 months of work.

Sponsored Links are strategies for online advertising . These are paid ads, whose main purpose is to increase traffic to your site and also increase the number of conversions. This strategy will get you highlighted when your keyword is searched. Once your strategy is set and tested, the results will appear in a short amount of time.

Today, the most used tool to make the Sponsored Links campaign viable is Google Adwords. An ad tool that advertises your brand through the keywords selected at the beginning of the campaign.


How to combine SEO strategies and Sponsored Links?

Even when it comes to differentiated strategies - since one is totally free and another requires investment in targeted ads - you can combine SEO and Sponsored Links effectively, making it even more successful for the project. It is worth remembering that while a good SEO strategy can be operated for free with a high level of dedication, using the Sponsored Links has cost, but the efforts in its operation are relatively minor. The big balcony is to walk both ways simultaneously, so that you attract visitors to your site. Here are 2 ways to combine strategies.


1. Search for the most relevant keywords to the niche

Keyword research is of utmost importance. They are responsible for increasing traffic on your site. So, choose the main terms for your segment, being careful with very generic terms, they have a high search index but they are not always relevant terms.

Keywords are used for both SEO and Sponsored Links.


2. Use Sponsored Links + Organic Search

Sites that are well placed on search engines (especially in the top three or at most along the first page) are the ones that get the most clicks. In order for the site to be viewed by everyone, immediately, it is worth the investment in the Sponsored Links.

So that over time this choice does not cost so much the pocket of the company, it is essential to work simultaneously with the SEO strategy, aiming at the best ranking of the site. After a few months it is possible to position your content well, reducing costs with Sponsored Links and often achieving even better results.


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