Photography

The Definitive Guide to the Rule of Thirds in Photography

Posted on July 27, 2018 at 04:44 PM

The areas of design, art and photography have many rules in common. Perhaps by the characteristic found in all: the perception of aesthetics and our reaction to it.

I'm going to talk about a well-known rule today, but it never hurts because it's very important: it's used since the time when photographs did not exist (because there was a time like this) and who portrayed on canvas the reality was the people who painted or sculpted


Rules are meant to be followed. And broken

Rules are not always ideas that someone simply invented because there was nothing else to do: they exist so that who is seeing the photo can understand what we want to go through with that image. What I mean? What message do I want to convey?

Once we learn the rules we can choose to break them, but it is important to do this consciously. You must have good reason to break rules.


Rule of thirds: a summary

It does not take much explaining to understand this rule: take your picture and mentally draw a "game of the old" on it. The important points of your photo should be in one of the 4 convergences of these newly drawn lines. If there are rows in the image, give preference to positioning them along the lines of the old woman's game. Below, in the red dots, you see where to frame the preferred items of the photo:


Rule of thirds

Using convergences

The secret is that each photo has its own characteristics and it is not always easy to define what goes on the balls . The important thing is that before taking the photo you define what should be in evidence, and make the composition according to this item.

Let's look at some examples?

In this first photo the boat is the highlight point. That is why he finds himself in the lower left convergence: the rest of the scene only complements and gives context.

In portraits the basic use of the rule is always to keep the eyes on the upper third.

In the photo below there are two points of interest but they balance. The waterfall has its beginning in the upper left corner and the bridge occupies most of the lower right corner.


Horizons

Sometimes, like in a landscape photo, you will focus on the very lines of the third - instead of the polka dots. It's simpler than you think: do not center the horizon. Do not center the tree. Do not center the monument. Do not center the lines.

If the sky is more interesting, leave it in evidence leaving the horizon below the bottom line, as in the photo above.

If the sky has nothing too much and you want to highlight what is below it, place the horizon line positioned in the upper third.


Break this and other rules from time to time

I am emphasizing the rule of thirds that has as a motto the "non-centralization" of the points of interest in the image, but there are other rules, and we have to follow our heart in creating the most harmonious composition possible. In the previous photo the boat is exactly in the center of the frame, and that's fine.


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Food Photography: 10 Tips for Taking the Best Photos

Posted on July 26, 2018 at 01:47 PM

Since the emergence of social networks, photographing food has become a habit for many people. But what not everyone knows is that there are several factors that can make food photography much more interesting.

Good restaurants always feature structured and attractive menus . And the photos are an essential part of this, because they sell much more than just texts. In digital versions, then, the possibilities  are even greater!

With that in mind, we've separated some tips for you to better photograph your restaurant dishes. Check out!

1. Value the lighting

For any type of image, a good light makes all the difference. And for food photography, lighting has the power to change the way people view the dish. A simple but lateralized angle change can bring texture.


2. Use fresh foods

In food photography, the goal is to make the viewer get mouth water. And the best way to do this is to always use the freshest ingredients. Foods with wrinkled surfaces and different colors of the original can cause your customer to lose appetite.

 

3. Appeal for simplicity

When photographing products or foods, you should be careful to keep the scene with the least visual pollution. Remove unnecessary elements from the field of vision and do not provide context to the dish.


4. Be careful with cleaning the cutlery

It sounds silly, but a lot of people sin in that respect. Food photography is based on the details and for this you also need to think about the imperfections that can spoil your photo. Always clean the cutlery and other utensils before shooting your dishes!


5. Show the process

Another very interesting point is to show not only the ready dish, but also the preparation process. In addition to contextualizing the atmosphere of the restaurant, this kind of photography values ​​the chef's work.


6. Bet on some tricks

There are several tricks available on the internet about food photography. A very interesting one is to use a little vegetable oil to brush the food. This will make the ingredients look very attractive.


7. Use macro lens

Macro lenses allow you to get closer to the subject of your photos. And sometimes, just showing one detail of the dish is enough to make it very attractive.


8. Make smoke

Hot dishes need to show this in the photos. So, put smoke in your images!

The problem is that not always the natural steam of the heated dish is enough to appear in the photos. Try to burn some cotton or toilet paper behind it. The effect is amazing!


9. Do not cook the dishes completely

In the normal process of preparation, the ready dish can present wrinkled meats and vegetables. Therefore, when shooting, remove these ingredients from the fire just before the ideal point. This will make them appear much more succulent than normal.


10. Choose the right angle

In food photography, the angle of the photo is very important. Depending on what you want to show - like details - a low point may be ideal. Already the photos made completely from above are great for contextualizing the dish with its environment, mainly preparation.

By following these tips, your food photography will reach another level. Try it!


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6 Tips to Improve Product Photography in your E-Commerce

Posted on July 26, 2018 at 01:45 PM

One of the biggest challenges of virtual stores is the limitation of direct contact with the product. The client can not play, but the interactivity of the images and videos can help a lot in this regard. The photography of products in e-commerce is, therefore, fundamental to realize or not a sale . Hence the need to provide clear images related to the theme.

In this post we present suggestions on how to adjust the images to generate conversions. Ideally, they should be the most professional. To do so, adopt some of these practices. Check out:

1. Have a pre-production

Will you hire the services of a professional photographer or will you photograph yourself? Regardless of the choice, you will need to be careful with the production in order to optimize the time and ensure the quality of the photographs. So prepare everything before: light, products, models, lighting items, scenarios and whatever else you need before you start clicking.

In addition to all this in hand, define a concept and try to follow it in all the photographs. You can also target the style in groups, depending on the segment. Organize everything, set up a schedule and set a timeline for the photos section.


2. Take care of the lighting of the photography of products in e-commerce

If they are external photos, the ideal light intensity and angle range from 6 to 10 in the morning and from 16 to 18:30 at the latest. Another time may not bring the expected result. If they are internal photos, you will need to provide light sources. Three points of light are interesting to give depth, but if there is only one point, stand behind the photographer for the shadow to be beyond the object photographed.

Light should enhance the qualities of the product and reduce imperfections. Turn off the flash since the light produced is hard and can create reflections. Remember that a good light will require less tinkering.


3. Merge photos from different angles

Larger photos with specific foci are important to increase the perspective of the customers, allowing them to understand the details of the product . Therefore, it is necessary to think about details that are fundamental to facilitate the decision of the client.


4. Make photos available in high resolution

The resolution may vary depending on the platform, but it is generally functional to maintain the images at 1000px and 72dpi. High resolution goes beyond images with large amounts of pixels.

It is necessary that the photos are sharp, well focused and faithful to the original product. Hence the need not to abuse the treatment to avoid returns and complaints.


5. Choose 360º photos

The 360º photos have become indispensable in some segments and have already been adopted by many virtual stores. There are software available for treatment, but it requires specific equipment.

Evaluate with the photographer this possibility and how they can be inserted into e-commerce.


6. Do not leave images in the background

Avoid leaving the capture and preparation of the photos aside, as the photos provided by the manufacturer, those found on the web and taken advantage of the competition may not have a good resolution or generate unpleasant situations.

In fact, photography of products for e-commerce are important for generating conversions. Among the benefits of adopting good techniques, we can list:

·        improves the conversion rate of e-commerce;

·        reduces the volume of abandoned carts;

·        decreases the customer's contacts only to know about the product;

·        increases the credibility of the business;

·        minimizes the number of returns.

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