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5 Tips to Sell Your Web Designer Services

Posted on July 27, 2018 at 04:41 PM

Buying services online is something totally different than selling products. Although both are marketed directly over the internet, there are different processes, marketing techniques and principles of the web design that you should follow to the letter. You can not sell the services in the same way that a virtual store sells your products, in addition to understanding the advantages and disadvantages of the service industry. Read all this article and know 5 useful tips to sell your web designer services.


Introduce yourself

When selling products, your entire focus should be on the product itself. When you work with service delivery, your focus should be on the individual or the team that provides the service. Remember that people are an important part of your business. On your site, be sure to show your entire team to the customers by talking a little bit about each of the members and why they are excellent candidates to deliver the promised services. Include high-quality photos of your team or your workplace.

Your people are the face of your services, that is, make them important. Make it clear to the client who they are the people they can confidently trust. Include your company's mission on your site, making your goals clear and consistent for customers. The more personal your brand is, the more reliable it will appear to the purchasing power of your service. Explain the reasons that led you to start your business, making clear all the reasons why customers should trust your services.


Make statements clearly visible

When you sell a product over the internet, it is easier to compare your item with others on the market. On the other hand, comparing online services is not so simple anymore. Your customers need to make sure that your company will perform the services as promised and consistently. It is practically a must that you provide impeccable and high quality services to all customers to receive positive reviews. Negative testimonials spread with a very fast speed and could sink your business.

If you receive positive praise or testimonials from your customers, post them on some visible page on your site. On a website that offers services, customer reviews should always be on the homepage for others to see and be aware of the quality of their service. Remember that trust is what should guide your business, which can lead to more sales of services. If the client feels secure in hiring his services, his chances of hitting the hammer with his company are enormous.


Create and maintain a blog

One more way to sell your web designer services. Having and maintaining a regularly updated blog is a great way to sell services online. A blog shows that your company is modern and constantly has new information that adds value in the life of the customer. It is worth mentioning that its contents talk a lot about your services and your company and a blog is an effective tool to sell services online before the crowded market.

Of course keeping a blog is not easy and requires a significant time investment. Automating your daily posts can ensure that you keep your blog updated constantly for your subscribers. This can save you a lot of time, energy and stress. Just create the content ahead of time and set up for automatic posting on your blog or social networks. Faithful readers will admire your regular updates and they can translate into more sales for your business. Enjoy and further enhance your expertise in  SEO Tips for WordPress


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Food Photography: 10 Tips for Taking the Best Photos

Posted on July 26, 2018 at 01:47 PM

Since the emergence of social networks, photographing food has become a habit for many people. But what not everyone knows is that there are several factors that can make food photography much more interesting.

Good restaurants always feature structured and attractive menus . And the photos are an essential part of this, because they sell much more than just texts. In digital versions, then, the possibilities  are even greater!

With that in mind, we've separated some tips for you to better photograph your restaurant dishes. Check out!

1. Value the lighting

For any type of image, a good light makes all the difference. And for food photography, lighting has the power to change the way people view the dish. A simple but lateralized angle change can bring texture.


2. Use fresh foods

In food photography, the goal is to make the viewer get mouth water. And the best way to do this is to always use the freshest ingredients. Foods with wrinkled surfaces and different colors of the original can cause your customer to lose appetite.

 

3. Appeal for simplicity

When photographing products or foods, you should be careful to keep the scene with the least visual pollution. Remove unnecessary elements from the field of vision and do not provide context to the dish.


4. Be careful with cleaning the cutlery

It sounds silly, but a lot of people sin in that respect. Food photography is based on the details and for this you also need to think about the imperfections that can spoil your photo. Always clean the cutlery and other utensils before shooting your dishes!


5. Show the process

Another very interesting point is to show not only the ready dish, but also the preparation process. In addition to contextualizing the atmosphere of the restaurant, this kind of photography values ​​the chef's work.


6. Bet on some tricks

There are several tricks available on the internet about food photography. A very interesting one is to use a little vegetable oil to brush the food. This will make the ingredients look very attractive.


7. Use macro lens

Macro lenses allow you to get closer to the subject of your photos. And sometimes, just showing one detail of the dish is enough to make it very attractive.


8. Make smoke

Hot dishes need to show this in the photos. So, put smoke in your images!

The problem is that not always the natural steam of the heated dish is enough to appear in the photos. Try to burn some cotton or toilet paper behind it. The effect is amazing!


9. Do not cook the dishes completely

In the normal process of preparation, the ready dish can present wrinkled meats and vegetables. Therefore, when shooting, remove these ingredients from the fire just before the ideal point. This will make them appear much more succulent than normal.


10. Choose the right angle

In food photography, the angle of the photo is very important. Depending on what you want to show - like details - a low point may be ideal. Already the photos made completely from above are great for contextualizing the dish with its environment, mainly preparation.

By following these tips, your food photography will reach another level. Try it!


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6 Tips to Improve Product Photography in your E-Commerce

Posted on July 26, 2018 at 01:45 PM

One of the biggest challenges of virtual stores is the limitation of direct contact with the product. The client can not play, but the interactivity of the images and videos can help a lot in this regard. The photography of products in e-commerce is, therefore, fundamental to realize or not a sale . Hence the need to provide clear images related to the theme.

In this post we present suggestions on how to adjust the images to generate conversions. Ideally, they should be the most professional. To do so, adopt some of these practices. Check out:

1. Have a pre-production

Will you hire the services of a professional photographer or will you photograph yourself? Regardless of the choice, you will need to be careful with the production in order to optimize the time and ensure the quality of the photographs. So prepare everything before: light, products, models, lighting items, scenarios and whatever else you need before you start clicking.

In addition to all this in hand, define a concept and try to follow it in all the photographs. You can also target the style in groups, depending on the segment. Organize everything, set up a schedule and set a timeline for the photos section.


2. Take care of the lighting of the photography of products in e-commerce

If they are external photos, the ideal light intensity and angle range from 6 to 10 in the morning and from 16 to 18:30 at the latest. Another time may not bring the expected result. If they are internal photos, you will need to provide light sources. Three points of light are interesting to give depth, but if there is only one point, stand behind the photographer for the shadow to be beyond the object photographed.

Light should enhance the qualities of the product and reduce imperfections. Turn off the flash since the light produced is hard and can create reflections. Remember that a good light will require less tinkering.


3. Merge photos from different angles

Larger photos with specific foci are important to increase the perspective of the customers, allowing them to understand the details of the product . Therefore, it is necessary to think about details that are fundamental to facilitate the decision of the client.


4. Make photos available in high resolution

The resolution may vary depending on the platform, but it is generally functional to maintain the images at 1000px and 72dpi. High resolution goes beyond images with large amounts of pixels.

It is necessary that the photos are sharp, well focused and faithful to the original product. Hence the need not to abuse the treatment to avoid returns and complaints.


5. Choose 360º photos

The 360º photos have become indispensable in some segments and have already been adopted by many virtual stores. There are software available for treatment, but it requires specific equipment.

Evaluate with the photographer this possibility and how they can be inserted into e-commerce.


6. Do not leave images in the background

Avoid leaving the capture and preparation of the photos aside, as the photos provided by the manufacturer, those found on the web and taken advantage of the competition may not have a good resolution or generate unpleasant situations.

In fact, photography of products for e-commerce are important for generating conversions. Among the benefits of adopting good techniques, we can list:

·        improves the conversion rate of e-commerce;

·        reduces the volume of abandoned carts;

·        decreases the customer's contacts only to know about the product;

·        increases the credibility of the business;

·        minimizes the number of returns.

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What is Data-Driven Marketing?

Posted on July 26, 2018 at 01:45 PM

The Data-Driven Marketing concept is nothing more than the name itself says, data-driven marketing. Data-Driven culture marketing has the data as the primary support for targeting your actions, making decisions, and measuring return on investment (ROI).

Data-Driven Marketing uses not only the superficial data of digital marketing, but also more complex and unstructured data, such as consumer behavior.

The purpose of this article is to explore the concept of Data-Driven Marketing, showing its importance, what has changed with the arrival of this methodology, what are its main advantages and what you should do to start with this practice in your company.


What is the purpose of Data-Driven Marketing?

Data-Driven Marketing makes the marketing investment of the companies fully optimized and get maximum use, for example, if the data says that a channel of disclosure does not work for a certain company, then that company will no longer invest in that channel . Or it will take some action to change strategy and test again.

Data-Driven Marketing goal is to eliminate the "schism" that still exists in the marketing of many companies (and even agencies) by collecting data from a variety of sources and using them as a guide for decision-making in their action plan.


What has changed with Data-Driven Marketing?

Since the popularization of digital marketing is already much talked about in measurement and data analysis, but then what has changed with the arrival of Data-Driven Marketing?

In conventional digital marketing, the analyzes performed are called diagnostic analyzes, that is, it is about analyzing data from the past to evaluate the impact that specific campaigns caused after the execution of the action.

Data-Driven Marketing goes even further. In addition to the diagnostic analyzes, which are essential for evaluating any action, it also covers predictive analyzes, which are internal and external data-driven analyzes that are totally focused on insights, predicting future scenarios and making timely decisions if necessary.

Another very important point when talking about Data-Driven Marketing is that the consumer always remains the center of the strategy. The actions are much more targeted and the delivered messages are extremely relevant and personalized, developing the best customer experience, or Customer Experience (CX).


Data-Driven Marketing and the Consumer Experience

By 2020, the entire Customer Experience (CX) journey is expected to be 100% managed by marketing managers (CMOs), and for that to happen, greater understanding, monitoring and management of data is required , which only tend to grow every day.

When we have detailed consumer data, not only your demographic data, but mainly data about your behavior in real time, we can guide you on your journey, making it go exactly the way we plot.

With this, the strategy becomes more efficient and advantageous for the company, which does not waste time or money impacting the wrong people or the right people at the wrong time. And it is also much more interesting for the consumer, who receives a kind of "special treatment" with personalized messages at the right time within each step of the shopping journey.


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Why Combine SEO and Sponsored Links in your Digital Marketing Strategy?

Posted on July 26, 2018 at 01:41 PM

Today, it is critical that companies have a relevant online presence. Once you have defined the need to advertise your online business, the Marketing professional has some options within the numerous digital marketing solutions.

In this article, we will address two solutions that work very well simultaneously. I'm talking about SEO and Sponsored Links , which basically work with the goal of increasing website traffic and also, the visibility of companies.

Creating good content, doing keyword research, optimizing website content, are part of a good strategy for digital marketing solutions.

If you still have questions about the main differences between SEO and Sponsored Links, it is worth reading this article. We have selected, in addition to both concepts, directions on how to use them in a combined way in your Marketing strategies, as well as methods of analyzing really effective results.


Sponsored Links x SEO: What's the Difference?

We can cite the deadline for obtaining results as the main difference between Sponsored Links and SEO.

While SEO (Search Engine Optimization) work is a bit more arduous and requires long-term planning and results, Sponsored Links offer almost immediate results. For you to understand better, here's a description of the two strategies.

SEO projects are primarily intended to bring organic visitors to your site. Organic visitors are those who find your product, company or service through search engines such as Google for example. That is, the better ranked your site is, the more likely it is to be found by users interested in that niche.

And that's where the key to success lies: optimized, user-focused, always up-to-date pages with rich content are preferred by Google. Focused SEO projects require dedication and time. It will hardly be possible to rank your site to Google's top positions in less than 6 months of work.

Sponsored Links are strategies for online advertising . These are paid ads, whose main purpose is to increase traffic to your site and also increase the number of conversions. This strategy will get you highlighted when your keyword is searched. Once your strategy is set and tested, the results will appear in a short amount of time.

Today, the most used tool to make the Sponsored Links campaign viable is Google Adwords. An ad tool that advertises your brand through the keywords selected at the beginning of the campaign.


How to combine SEO strategies and Sponsored Links?

Even when it comes to differentiated strategies - since one is totally free and another requires investment in targeted ads - you can combine SEO and Sponsored Links effectively, making it even more successful for the project. It is worth remembering that while a good SEO strategy can be operated for free with a high level of dedication, using the Sponsored Links has cost, but the efforts in its operation are relatively minor. The big balcony is to walk both ways simultaneously, so that you attract visitors to your site. Here are 2 ways to combine strategies.


1. Search for the most relevant keywords to the niche

Keyword research is of utmost importance. They are responsible for increasing traffic on your site. So, choose the main terms for your segment, being careful with very generic terms, they have a high search index but they are not always relevant terms.

Keywords are used for both SEO and Sponsored Links.


2. Use Sponsored Links + Organic Search

Sites that are well placed on search engines (especially in the top three or at most along the first page) are the ones that get the most clicks. In order for the site to be viewed by everyone, immediately, it is worth the investment in the Sponsored Links.

So that over time this choice does not cost so much the pocket of the company, it is essential to work simultaneously with the SEO strategy, aiming at the best ranking of the site. After a few months it is possible to position your content well, reducing costs with Sponsored Links and often achieving even better results.


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