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Why Combine SEO and Sponsored Links in your Digital Marketing Strategy?

Posted on July 26, 2018 at 01:41 PM

Today, it is critical that companies have a relevant online presence. Once you have defined the need to advertise your online business, the Marketing professional has some options within the numerous digital marketing solutions.

In this article, we will address two solutions that work very well simultaneously. I'm talking about SEO and Sponsored Links , which basically work with the goal of increasing website traffic and also, the visibility of companies.

Creating good content, doing keyword research, optimizing website content, are part of a good strategy for digital marketing solutions.

If you still have questions about the main differences between SEO and Sponsored Links, it is worth reading this article. We have selected, in addition to both concepts, directions on how to use them in a combined way in your Marketing strategies, as well as methods of analyzing really effective results.

Sponsored Links x SEO: What's the Difference?

We can cite the deadline for obtaining results as the main difference between Sponsored Links and SEO.

While SEO (Search Engine Optimization) work is a bit more arduous and requires long-term planning and results, Sponsored Links offer almost immediate results. For you to understand better, here's a description of the two strategies.

SEO projects are primarily intended to bring organic visitors to your site. Organic visitors are those who find your product, company or service through search engines such as Google for example. That is, the better ranked your site is, the more likely it is to be found by users interested in that niche.

And that's where the key to success lies: optimized, user-focused, always up-to-date pages with rich content are preferred by Google. Focused SEO projects require dedication and time. It will hardly be possible to rank your site to Google's top positions in less than 6 months of work.

Sponsored Links are strategies for online advertising . These are paid ads, whose main purpose is to increase traffic to your site and also increase the number of conversions. This strategy will get you highlighted when your keyword is searched. Once your strategy is set and tested, the results will appear in a short amount of time.

Today, the most used tool to make the Sponsored Links campaign viable is Google Adwords. An ad tool that advertises your brand through the keywords selected at the beginning of the campaign.

How to combine SEO strategies and Sponsored Links?

Even when it comes to differentiated strategies - since one is totally free and another requires investment in targeted ads - you can combine SEO and Sponsored Links effectively, making it even more successful for the project. It is worth remembering that while a good SEO strategy can be operated for free with a high level of dedication, using the Sponsored Links has cost, but the efforts in its operation are relatively minor. The big balcony is to walk both ways simultaneously, so that you attract visitors to your site. Here are 2 ways to combine strategies.

1. Search for the most relevant keywords to the niche

Keyword research is of utmost importance. They are responsible for increasing traffic on your site. So, choose the main terms for your segment, being careful with very generic terms, they have a high search index but they are not always relevant terms.

Keywords are used for both SEO and Sponsored Links.

2. Use Sponsored Links + Organic Search

Sites that are well placed on search engines (especially in the top three or at most along the first page) are the ones that get the most clicks. In order for the site to be viewed by everyone, immediately, it is worth the investment in the Sponsored Links.

So that over time this choice does not cost so much the pocket of the company, it is essential to work simultaneously with the SEO strategy, aiming at the best ranking of the site. After a few months it is possible to position your content well, reducing costs with Sponsored Links and often achieving even better results.

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What is Web Design? Tips + Course to Start Your Career in the Area

Posted on July 26, 2018 at 01:40 PM

Companies of all sizes, organizations in general, influencers and a diversity of professionals need a website to disseminate their services, ideas and any information that is relevant to the public. From a small blog to a large e-commerce, putting together a web page helps to highlight any business.

While there are specialized platforms in which you can structure any website, such as Wordpress and Joomla, having applications for design and programming is key to making you responsive, secure, affordable and usual. A beautiful, well-balanced website gets more visitors, increases conversions and even makes a reference.

It is in this line that we emphasize the importance of the work of the web designer, professional increasingly sought by many people and corporations. Learning how to develop websites yields many services, especially for those who are constantly preparing with an online web design course . The more up-to-date, the greater the career opportunities and the achievement of a good job market.

Does this function catch your eye? Check out, then, general aspects, know what is web design in practice and qualify with the best online courses in the market.

Note this tip: in addition to the Online Web Design Course for beginners , Focus Professional Education offers more than 1000 distance learning courses in areas such as information technology and technology. Cool, is not it?

Online web design course: professional work routine

What is web design and what are the most common tasks of the professional working in this function? From creating websites to maintaining systems for the internet, the routine is intense and full of activities - we list the main ones for you to know and get acquainted with.

Creation and development

Creating and developing the entire structure of a website, from the simplest to the most complex elements, is one of the most common tasks of a web designer. It includes in this standard to understand about layout, semantics, programming languages, SEO, aesthetics, accessibility for different devices ... keep in mind that the routine is massive and needs a professional willing to learn always.

Staying within the usual software is essential for a good web designer. Enhance your knowledge in programs such as Dreamweaver, GIMP , inDesign, Fireworks, Photoshop, among many others.

Service and briefing

Independent of the autonomous performance or by companies, it is up to the web designer to meet the demand of clients to know what their wishes and considerations in the creation / maintenance of a page or platform online. In this process, he needs to collect all the essential information to get the job started. Even if at the beginning the professional still has its services delegated by a director or manager of the area, with time it can ascend and conquer a promotion - for this, it is essential to qualify with good courses of web design .

Programming and coding

Even if the work of the web designer is in conjunction with programmers, in many situations it will be necessary to deal with the codes and the different languages ​​in a project, even more so to perform tests. Having notions of PHP, CSS, HTML and  Javascript facilitates the work and adds great knowledge to the training.

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