Why Combine SEO and Sponsored Links in your Digital Marketing Strategy?

Today, it is critical that companies have a relevant online presence. Once you have defined the need to advertise your online business, the Marketing professional has some options within the numerous digital marketing solutions.

In this article, we will address two solutions that work very well simultaneously. I'm talking about SEO and Sponsored Links , which basically work with the goal of increasing website traffic and also, the visibility of companies.

Creating good content, doing keyword research, optimizing website content, are part of a good strategy for digital marketing solutions.

If you still have questions about the main differences between SEO and Sponsored Links, it is worth reading this article. We have selected, in addition to both concepts, directions on how to use them in a combined way in your Marketing strategies, as well as methods of analyzing really effective results.


Sponsored Links x SEO: What's the Difference?

We can cite the deadline for obtaining results as the main difference between Sponsored Links and SEO.

While SEO (Search Engine Optimization) work is a bit more arduous and requires long-term planning and results, Sponsored Links offer almost immediate results. For you to understand better, here's a description of the two strategies.

SEO projects are primarily intended to bring organic visitors to your site. Organic visitors are those who find your product, company or service through search engines such as Google for example. That is, the better ranked your site is, the more likely it is to be found by users interested in that niche.

And that's where the key to success lies: optimized, user-focused, always up-to-date pages with rich content are preferred by Google. Focused SEO projects require dedication and time. It will hardly be possible to rank your site to Google's top positions in less than 6 months of work.

Sponsored Links are strategies for online advertising . These are paid ads, whose main purpose is to increase traffic to your site and also increase the number of conversions. This strategy will get you highlighted when your keyword is searched. Once your strategy is set and tested, the results will appear in a short amount of time.

Today, the most used tool to make the Sponsored Links campaign viable is Google Adwords. An ad tool that advertises your brand through the keywords selected at the beginning of the campaign.


How to combine SEO strategies and Sponsored Links?

Even when it comes to differentiated strategies - since one is totally free and another requires investment in targeted ads - you can combine SEO and Sponsored Links effectively, making it even more successful for the project. It is worth remembering that while a good SEO strategy can be operated for free with a high level of dedication, using the Sponsored Links has cost, but the efforts in its operation are relatively minor. The big balcony is to walk both ways simultaneously, so that you attract visitors to your site. Here are 2 ways to combine strategies.


1. Search for the most relevant keywords to the niche

Keyword research is of utmost importance. They are responsible for increasing traffic on your site. So, choose the main terms for your segment, being careful with very generic terms, they have a high search index but they are not always relevant terms.

Keywords are used for both SEO and Sponsored Links.


2. Use Sponsored Links + Organic Search

Sites that are well placed on search engines (especially in the top three or at most along the first page) are the ones that get the most clicks. In order for the site to be viewed by everyone, immediately, it is worth the investment in the Sponsored Links.

So that over time this choice does not cost so much the pocket of the company, it is essential to work simultaneously with the SEO strategy, aiming at the best ranking of the site. After a few months it is possible to position your content well, reducing costs with Sponsored Links and often achieving even better results.



Posted on July 26, 2018 at 01:41 PM