One of the biggest challenges of virtual stores is the limitation of direct contact with the product. The client can not play, but the interactivity of the images and videos can help a lot in this regard. The photography of products in e-commerce is, therefore, fundamental to realize or not a sale . Hence the need to provide clear images related to the theme.
In this post we present suggestions on how to adjust the images to generate conversions. Ideally, they should be the most professional. To do so, adopt some of these practices. Check out:
1. Have a pre-production
Will you hire the services of a professional photographer or will you photograph yourself? Regardless of the choice, you will need to be careful with the production in order to optimize the time and ensure the quality of the photographs. So prepare everything before: light, products, models, lighting items, scenarios and whatever else you need before you start clicking.
In addition to all this in hand, define a concept and try to follow it in all the photographs. You can also target the style in groups, depending on the segment. Organize everything, set up a schedule and set a timeline for the photos section.
2. Take care of the lighting of the photography of products in e-commerce
If they are external photos, the ideal light intensity and angle range from 6 to 10 in the morning and from 16 to 18:30 at the latest. Another time may not bring the expected result. If they are internal photos, you will need to provide light sources. Three points of light are interesting to give depth, but if there is only one point, stand behind the photographer for the shadow to be beyond the object photographed.
Light should enhance the qualities of the product and reduce imperfections. Turn off the flash since the light produced is hard and can create reflections. Remember that a good light will require less tinkering.
3. Merge photos from different angles
Larger photos with specific foci are important to increase the perspective of the customers, allowing them to understand the details of the product . Therefore, it is necessary to think about details that are fundamental to facilitate the decision of the client.
4. Make photos available in high resolution
The resolution may vary depending on the platform, but it is generally functional to maintain the images at 1000px and 72dpi. High resolution goes beyond images with large amounts of pixels.
It is necessary that the photos are sharp, well focused and faithful to the original product. Hence the need not to abuse the treatment to avoid returns and complaints.
5. Choose 360º photos
The 360º photos have become indispensable in some segments and have already been adopted by many virtual stores. There are software available for treatment, but it requires specific equipment.
Evaluate with the photographer this possibility and how they can be inserted into e-commerce.
6. Do not leave images in the background
Avoid leaving the capture and preparation of the photos aside, as the photos provided by the manufacturer, those found on the web and taken advantage of the competition may not have a good resolution or generate unpleasant situations.
In fact, photography of products for e-commerce are important for generating conversions. Among the benefits of adopting good techniques, we can list:
· improves the conversion rate of e-commerce;
· reduces the volume of abandoned carts;
· decreases the customer's contacts only to know about the product;
· increases the credibility of the business;
· minimizes the number of returns.
Posted on July 26, 2018 at 01:45 PM